Hi! I'm Melanie – a freelance writer and creative strategist.

I help small business owners, lifestyle brands and creative entrepreneurs share impactful content that feels harmonious.

In today's digital world, it's as much about your brand's story as it is about the products or services you offer.

When you work with me, you'll get no-fluff creative strategies, value-driven content and engaging tips. I'll help you create and share content that sparks a story, unearths emotion, and positions your brand in all the right ways. (I'm also a huge fan of simplifying big creative goals and cutting through digital overwhelm, so you can expect a lot of that).

My Creative Story...

Back in 2012, I started blogging after work as a creative outlet and I instantly fell in love with writing. I was so passionate about creating content that I soon quit my admin job to pursue a full-time freelance writing career.

Over the last 7 years, I've freelanced and worked as a digital copywriter in various marketing teams, helping national brands and start-ups bring their content to life. This allowed me the opportunity to explore other avenues besides writing, like creative aesthetics and learning the basics to website design.

Nothing lights me up more than weaving together intentional planning and harmonious content. Except of course all things to do with personal development and self care; I'm a bit of a well-being junkie at the moment!


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