Melanie Chisnall

Multi-Skilled Digital copywriter and Content Strategist

Hi, I’m Melanie and I’m known for questioning outdated ‘blueprints’ and building new digital paths in order to make things happen. I’m a multi-skilled and multi-passionate digital creative. Meaning, I do more than just write or create content: I SOLVE problems and I BREATHE positive energy into every project I’m part of.

 

DIGITAL EXPERIENCE OVERVIEW 

I’ve been working in the digital arena as a copywriter and content strategist for the last six years. 

My career path has allowed me to grow as a forward-thinking digital professional and build up an impressive range of skills, including basic design and HTML, email marketing, SEO, social media strategy, copywriting, and content planning, both as a freelancer and while working as part of the marketing team (start-up and corporate exposure). 

For me, it’s all about the digital journey and creating amazing customer and brand experiences. 

I have a passion for finding creative ways to make things work, making complicated things simple, and motivating others.

  • SKILLS
  • Setting up websites
  • Creating social media platforms
  • SEO-optimised articles and website copy
  • Social media strategy and marketing
  • Social media content creation
  • SEO-friendly blog posts
  • Content calendars
  • Email marketing (MailChimp)
  • Photoshop (basic), GIMP, Canva
  • Basic HTML coding
  • Google Analytics
  • Proofreading and editing copy
  • EXPERIENCE
  • Copywriter at GStudio Branding Agency
  • Copywriter at Vital Health Foods
  • Freelance writer: Cape Town Magazine
  • Contributing writer: All4Women.co.za
  • Created a content calendar for a celebrity chef
  • PERSONALITY
  • Curious, intuitive, knowledge-seeker
  • Forward thinking, detail orientated
  • Positive, problem solver
  • Flexible approach to systems
  • Collaborative and self motivated
  • Relationship builder
I highly regard Melanie as a creative content producer/writer. She is smart, inquisitive, very dedicated to her craft and she get things done on time without any compromise. To demonstrate her versatility she simultaneously worked on projects for a logistics company (blog and web copy) as well as the blog, web and social media copy plus post scheduling for a renowned celebrity TV chef along with many other assignments.

I will hire Melanie again in a heart beat. 
She is an asset to any digital firm that requires state of the art content which is also search engine friendly.
Etienne Beneke
Senior Digital Professional
Melanie is absolutely wonderful to work with. She is full of ideas and thoughts on what and how to write, and is extremely open to feedback and learning. 
She’s always ready to assist, tackling tasks and delivering good results. 

Besides content, she also knows a bit about a variety of other things, and I'm pleased to say that I've learnt from her and with her. 
Taryn Whittles
Content Manager / Strategist / Linguistics Specialist
Melanie is positive, meticulous, reliable and able to work independently with very little management. Her excellent language skills and her understanding of our target market has enabled her to produce excellent work for us. 

She formed an integral part of the marketing team and her insights were valued.
Wayne Allen
Social Entrepreneur, Former COO of Juniva.com